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Join Our Tribe. We’re seeking like-minded Crusaders to fearlessly look in and outside your business, uncovering new opportunities and improving the programs you’re already running by asking ‘why’. It’s a big question. Wield it freely.

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You realize the importance of asking why.
You'll get uncomfortably close to your customers, show courage in the face of crazy ideas, and be obsessively curious about the data shaping your programs. Thanks for taking the first step.

Every agency asks questions. We ask better questions.

I’ve had two supremely pivotal "why" moments in my journey starting eROI and then again in 2010, two years ago, taking the company in a new direction that was more true to ourselves and our core.

I started eROI with an entrepreneur’s desire to create something from nothing. The importance of timing was not lost on me either—we were one of the first digital marketing agencies in the country that really focused on email marketing, micro-sites, and web campaigns. In the beginning we grew 720% and earned a spot as an Inc. 500 company.READ MORE

Ryan Buchanan CEO

I realized that trying to do two things at once was not sustainable. We needed focus. eROI needed to get back to our core as a digital agency doing what we do best— creating stunning digital marketing programs where creative drives performance. So I asked myself “Why do we need to do software? Why not partner with the best software companies around, freeing my staff to focus on our core as a digital agency?" This why moment was a harsh realization for me, but also the most powerfully positive moment in my career because it brought about real change. It meant admitting that one path failed. It meant persevering through a lot of people on the sidelines saying “I told you so.” And that 'why moment' has led eROI to a phenomenal team who blows-away clients with strategic thinking, creativity, execution, and dedication to smashing records and driving results for our clients. Asking yourself “Why” is not easy but it’s absolutely critical to keep everyone on your team aligned towards a shared goal. I don’t know where I’d be now if I never asked “Why.”

Ryan Buchanan CEO X   CLOSE

My why moment came at the end of a six month campaign to recall me as President & CEO of the Associated Students of Western Oregon University, the loss of a few friends and colleagues, and two recent graduates from the Rhode Island School of Design who taught me how to think and who I was.

I was involved in politics since my first day on college and built my student career to support that ambition and creative thirst—as a double major in Political Science and Fine Arts with an emphasis on Graphic Design. In the first five years I held two, sometimes three, jobs with a full academic workload. READ MORE

Gerry Blakney Creative Director

My why moment came at the end of a six month campaign to recall me as President & CEO of the Associated Students of Western Oregon University, the loss of a few friends and colleagues, and two recent graduates from the Rhode Island School of Design who taught me how to think and who I was.

I was involved in politics since my first day on college and built my student career to support that ambition and creative thirst—as a double major in Political Science and Fine Arts with an emphasis on Graphic Design. In the first five years I held two, sometimes three, jobs with a full academic workload. My political aspirations grew with my success and I quickly raised up the ranks in the Associated Students, leading eventually to the head of student government and a position on the State Board of Higher Education, working at the request of Governor Kulongoski to direct Oregon's post-secondary education institutions.

I was a solid B student in my art focus at the time and it was no secret that was not my priority. I was bored and unmotivated to seek out opportunities to push my talent. Then everything changed.

I was recalled after five years of hard work and serving others in this position. I packed my desk and turned in my keys after three months of threats to recall me, countless flyers declaring an end to my dictatorship (hey, we were young), and one impossibly long day of voting—the students voted me out of office. I was President & CEO for six and a half months.

Overnight my core friends forged bonds that will last a lifetime and a quite a few other people turned away from our 'friendship'. I lost my job, my income, and soon would lose my position on the State Board. Somewhere in the middle I forgot why I got involved in the first place and forgot to be human. I wrapped my entire being into my political career, even at the expense of my art.

My recall forced me to take a harsh, inward, look at my goals and I quickly realized that outside of the success I had experienced with politics, my heart really wasn't in it. Politics was interesting, allowing me to think, and engage with and help people but I wasn't passionate about politics. In fact, I didn't even like politics.

At that exact time, I would meet two teachers who would help me find and direct and hone my passion, changing my life forever. They taught me how art could engage with and help people, to think about design as a series of goals and solutions instead of mere style, and they reminded me how to be human again.

I was finally awakened to my potential and calling. I spent every waking hour working on design, dropped Political Science as my second major, and focused wholeheartedly on my art and building my talent.

Asking 'why' can be challenging. It is not for the faint of heart nor the unbridled courageous. To create something with measured success and impact to your customers, goals and bottom line, and possibly even society—we must be brave. We must continually be asking why and we must be open to where the answers take us. It led me to you and to eROI.

Gerry Blakney Creative Director X   CLOSE

I’m not as smart as I think I am.

That might not seem like much of a “Why Moment” on paper but that realization was one of the more profound of my career. As much as I think I know, I don’t really know that much at all. Let me explain.READ MORE

Matt Popkes Strategy Manager

I’m not as smart as I think I am.

That might not seem like much of a “Why Moment” on paper but that realization was one of the more profound of my career. As much as I think I know, I don’t really know that much at all. Let me explain.

Like a lot of college grads, I rocketed out of college ready to take on the world with no doubt in my mind that wherever I ended up would be lucky to have me. I had solid internships under my belt, an impressive business acumen and all the potential in the world. At least that’s how I saw myself. I would think back to the Matt Popkes of two years previous… a naive business student who thought he knew it all. Man, how far I had come since then. I didn’t know anything back then, but now… NOW, I am the optimal version of my professional self. Lookout world.

About three years into my career in media, living just above the poverty line and scraping to get ahead and make a name for myself, I realized how little I really knew as a grad.

“You really thought you had the world by the balls didn’t you, 3-years-ago Matt Popkes? Well turns out, you didn’t know a thing. Lucky for you that now… NOW, you’ve earned your stripes. You got this whole career thing down. The world is your oyster, you young go-getter you.”

Fast forward another three years. I’d made the jump from working in radio to television. As you can imagine, I’d taken on the mentality that radio Matt was a no-talent hack while television Matt should be elected president of everything.

This was a bit of a perpetual cycle, realizing that at a time I thought I knew all I needed to know, I really had a long, long way to go, all the while congratulating myself on the progress I had made since then. The Why Moment came when the mentality of previous and current Matts collided and I realized that now… RIGHT NOW, I don’t know as much as I think I do. I’m not as smart as I think I am. I still have a long way to go, everything to learn and seemingly endless of progress to make. No more reflecting on previous career stages and patting myself on the back for being better than I was.

I need to be and can be better right now.

Matt Popkes Strategy Manager X   CLOSE

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Why Moves You
We asked creative thinkers, leaders, artists, and business leaders alike to inspire the world by sharing their Why Moments and collected their answers in a book.

Why Moves You